Get More Customers Using Social Media
Using social media can be a great way to get more customers.
The ‘BIG 6’ social media channels are:-
YouTube (owned by Google)
Instagram (owned by Facebook)
Why should my business use social media?
You clients are most probably using it, so you should be using it too – you want to fish where the fish are.
Which social media channels should my business use?
I suggest your business should sign up for and get the username you want on all these BIG 6 social media channels – even if you do not use them regularly, a link back to your website from each channels user profile section is good for your website’s SEO (Search Engine Optimisation). Once signed up, even if you do not use the channel regularly, log in to each channel occasionally (say every 6 months) to make sure you account has not been deleted.
Using social media can take up a lot of your time, and it will be up to you to find out which channels give you the best ROI (return on your investment) – which will vary depending upon what sector of business you are in, and who your ideal client is – LinkedIn might be the best choice for a firm of lawyers, Facebook might be the best channel for a garden maintenance company.
I would suggest you pick 2 channels to concentrate your efforts on when starting out, and become proficient as using them, and see if the ROI is good for your business – if not try another channel.